Think Pink for Breast Cancer: Brands to Support

As a physician, delivering life-changing diagnoses never gets easier. It’s one of the parts of my job that I dislike the most. There are only so many ways you can share unsettling news with an individual and to make a long story short, cancer sucks. And because cancer sucks so much, that’s why we must do what we can to raise awareness and support those battling with this diagnosis.

In case you’ve been living under a rock lol, The month of October specifically focuses on breast cancer awareness. Here are 7 fast facts from the National Breast Cancer Foundation:

  • One in eight women in the United States will be diagnosed with breast cancer in her lifetime.
  • Breast cancer is the most commonly diagnosed cancer in women.
  • Breast cancer is the second leading cause of cancer death among women.
  • Each year it is estimated that over 252,710 women in the United States will be diagnosed with breast cancer and more than 40,500 will die.
  • Although breast cancer in men is rare, an estimated 2,470 men will be diagnosed with breast cancer and approximately 460 will die each year.
  • On average, every 2 minutes a woman is diagnosed with breast cancer and 1 woman will die of breast cancer every 13 minutes.
  • Over 3.3 million breast cancer survivors are alive in the United States today.

Although breast cancer affects individuals and their families every day of the year, October is a special month to “think pink” or better yet, buy pink. There are tons of companies that pledge to donate a portion of their proceeds from special sales or collections to various breast cancer charity efforts. I have taken the time to curate a list to highlight of a few of these companies. I also separated them by category for easier navigation. Yep. You’re welcome. 🙂 And even though we are about halfway through October, there is still plenty of time to get out and show your support. Click the on the pictures or links directly to shop.




Jaanuu will donate 10% of all Pink Scrub purchases to the Pink Lotus Foundation. They provide extensive care, screening, and treatment to women in need.



For the month of October Medelita will be donating 5% of total sales for breast cancer awareness pink ERKA stethoscopes to American Breast Cancer Foundation (ABCF) to support their mission in fighting the disease and educating the public.



TGIN (Thank God I’m Natural)

A portion of the sales from the limited edition pink Green Tea Super Moist Leave in Conditioner (available at Target and Sally Beauty) will go towards breast cancer research.



Beauty Bakerie

 Beauty Bakerie

Show your support and stock up by October 31 to save 20% on select baked goods, and they will donate a portion of the proceeds to Look Good Feel Better. Look Good Feel Better helped their founder and CEO Cashmere Nicole, during her fight with breast cancer.


Beauty Blender

Beauty Blender

During the entire month of October, Beauty Blender is donating 50% of all sales from their bubble blender and bubble to the Look Good Feel Better Foundation.



Smashbox will donate $5 from the purchase price of their Photo Finish Foundation Primer Radiance with Hyaluronic Acid, up to a maximum of $20,000. Available during October 2017 at, while supplies last. 


Ulta Beauty

Ulta Beauty will donate 50% of purchases from the Ulta Beauty BCRF Collection and 100% of purchases from a Cut for a Cause event to the Breast Cancer Research Foundation.

Shop the BCRF Collection




Sigma Beauty Pink F80 Flat Kabuki Brush

Twenty percent of proceeds from this brush will go to Bright Pink, a nonprofit organization dedicated to breast and ovarian cancer prevention and early-detection education for young women.


Estee Lauder

Estee Lauder

The Estée Lauder Companies’ beauty brands support the mission to create a breast cancer-free world and raise funds for the Breast Cancer Research Foundation ® (BCRF). Check out their various products you can purchase to support these efforts.




 Bobbi Brown Pink Peony Illuminating Bronzing Powder Set

Created by Bobbi Brown in support of the Breast Cancer Awareness Campaign’s 25th anniversary, this duo features our silky, luminous blush in bright Peony and a Mini Face Blender Brush (with a pretty pink handle)—all you need for a gorgeous, natural-looking glow. With each purchase of the Peony Set, Bobbi Brown will donate $11 to BCRF. Because we’re stronger together.





Gap will donate 15% of the purchase price of select products to the Breast Cancer Research Foundation. September 25, 2017 through October 31, 2017, while supplies last.


Lane Bryant

10% of the purchase price from their Breast Cancer Awareness Collection in-stores and online will be donated to the Breast Cancer Research Foundation.  




100% of sales from Aerie’s limited-edition Aerie Supports tees go to Bright Pink, a non-profit that promotes breast and ovarian health education through workshops, lectures, outreach groups, and peer support.

Get the Aerie Supports Tee in White here

Get the Aerie Supports Tee in Medium Heather here



ShoeDazzle is offering 100% of their net proceeds of this shoe pictured to the right to Susan G. Komen.



Kendra Scott

Kendra Scott

For every piece purchased from the collection, they will gift a piece of jewelry with a handwritten note to a woman battling breast cancer.



New Balance

In 2017, New Balance shall contribute 5% of the MSRP of each product sold from New Balance’s Lace Up for the Cure® Collection to Susan G. Komen, with a guaranteed minimum donation of $500,000.





12% of profits from sales of the Empower Bra, a post-mastectomy sports bra made especially for survivors, and the Power of She Bra will be donated to Recovery on Water (ROW), an organization for breast cancer survivors who channel their strength into the sport of rowing.

Get the Empower Bra here

Get the Power of She Bra here


One Hope

ONEHOPE Pink Glitter Edition California Chardonnay

ONEHOPE’s chardonnay doesn’t come in any ordinary bottle — this one is covered in pink glitter! But don’t be fooled — the quality of this Robert Mondavi wine itself is definitely not an afterthought. ONEHOPE works with Gateway for Cancer Research, and every two bottles sold funds a clinical trial for a woman with breast cancer.






S’well bottles are universally known and loved as one of the best water bottles out there. This bikini pink version is bright and cheerful and sure to encourage you to stay hydrated throughout the day. During the month of October, 20% of the purchase price for this color will go to the BCRF.


 The Bouqs Company

20% of the purchase price from The Bouqs’ Pink Collection bouquets will be donated to The Pink Agenda, a non-profit that is partnered with the Breast Cancer Research Foundation and raises money for breast cancer research and care through fundraisers and events.

Shop the Pink Collection



BFFLco Breast BFFLBag Surgery Recovery Kit

If you have a friend who’s undergoing a mastectomy, this kit is an incredible gift to give. Not only will you be directly contributing to someone’s recovery, but 15% of the net profit will be donated to your choice of organizations, Soul Ryeders or Friends Fighting Breast Cancer.




I hope you take advantage of these great opportunities to give back while shopping for the things you already need/want. Are there any other companies involved in similar efforts? Comment below. I’d love to hear which brands you have supported and your thoughts on the items you purchased. Be sure to share on social media by using the super-easy share buttons! Also, subscribe to my blog by adding your email address to the form on the right. You’ll be the first to hear about posts/giveaways! 

One Reply to “Think Pink for Breast Cancer: Brands to Support”

  1. I am passionate about raising awareness of issues like breast cancer so thank you for telling me what brands I should support to donate proceeds. I will be checking out Shoedazzle and beauty bakerie, which I believe is cruelty free, great news for me as a cruelty free blogger! x

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